Bahar
User Persona

Bahar

The Self-Directed Planner

A graphic designer living in Istanbul who loves traveling and discovering new experiences. With a busy schedule, she has little time for lengthy planning — she wants a platform to do most of it for her.

Age 28
Job Graphic Designer
Location Istanbul
Travel style Solo or with friends
Planning style Self-directed

Goals

  • Get a personalized itinerary that still feels flexible
  • Explore a city efficiently without wasting time
  • Plan a trip quickly without sacrificing quality

Frustrations

  • Too many options scattered across the internet
  • Trip planning takes too much time with a busy schedule
  • Hard to coordinate with friends or find good group activities
  • Can't access all trip details in one place

Behaviors

  • Cross-references multiple apps before committing to a plan
  • Saves inspiration to notes or screenshots while browsing
  • Researches months ahead, finalizes last-minute
“

I'm lazy to merge all the data I find.

— Bahar, User Interview

Context scenario

Bahar is planning a 3-day trip to Granada with her friend. With a busy work schedule, she has little time to plan, so she's looking for a platform to handle it for her — one that gives her a solid itinerary without hours of research.